Glossary
The online world is full of terms and abbreviations that can be confusing — especially if you’re just starting to navigate it. This glossary helps you understand the most common concepts from the fields of the internet, marketing, technology, and social media. It clearly and simply explains what terms like SEO, algorithm, or engagement mean. It’s useful both for beginners and for those who just want to refresh their knowledge.
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A
- A/B Testing
- AdBlock
- Advertorial
- Advertising
- AGI (Artificial General Intelligence)
- Affiliate system
- Agile Development
- AIDA
- AI Image Generators
- Action Plan
- Acquisition
- Algorithm
- Algorithm Instagram
- Allocation
- Ambient advertising
- AMP (Accelerated Mobil Pages)
- Anchor text
- Attribution
- Attribute
- Artificial Intelligence (AI)
- at sign @
B
- B2B
- B2C
- B2G
- Baby Boomer Generation
- Backend
- Balanced Scorecard (BSC)
- Banner
- Bard
- BCG Matrix
- Benchmarking
- Bidding
- Blogosphere
- Bounce rate
- Brand
- Brand ambassador
- Brand awareness
- Brand equity
- Brand management
- Brand manual
- Brand vendor
- Brand visual style
- Brainstorming
- Breadcrumb Navigation
- Brief
- Browser
- Budget
- Business plan
- Buzz marketing
C
- C2B
- C2C
- Captcha
- Citylight
- Cloud
- CLV (Customer Lifetime Value)
- CMS
- Contact Database
- Community management
- Content Hub
- Content marketing
- Cookie banner
- Cookies
- Copyediting
- Copyright ©
- Copywriter
- Copywriting
- Core Web Vitals
- CPM
- Communication strategy
- Competition
- Competitive advantage
- Conversion
- Conversion rate
- Crawler
- Crawling
- CRM
- Cross-selling
- Crisis communication
- CSV (Comma-Separated Values)
- CTA
- CTR
- Customer
- Customer journey
- CX (Customer Experience)
D
E
F
G
H
CH
I
J
K
L
M
- Mailer
- Malware
- Market Analysis
- Marketing agency
- Marketing books
- Marketing strategy
- Marketing services
- Marketing information system
- Marketing channel
- Marketing manager
- Marketing plan
- Marketing specialist
- Market Segmentation
- Marketing reserch
- Machine learning
- Machine code
- Margin
- MD
- Media buyer
- Medialist
- Media plan
- Media image
- Metadata
- Meta description
- Meta title
- Microcopy
- Microsite
- Media Monitoring
- Moodboard
- Motivator
- Multitasking
- MPV (Minimum Viable Product)
- MVP
N
O
P
- Penalty
- Password manager
- Password generator
- Perex
- Personalization
- Personas
- PESTLE
- Phishing
- Placeholder
- Podcast
- Pop-up
- POS/POP
- PPV (Pay per View)
- Preheader
- Press release
- Presskit (presspack)
- Press trip
- Pricing
- Price formation
- Prioritization
- Prompt
- Proof of concept
- Proofreading
- Promotional material
- Public relations
- Publishing Plan
- Push notifications
- PWA